Elite Introductions guide to the professional dating scene
What is Executive Dating?
Executive dating is the matching of successful people who are seeking a partner of similar education, status, life stage, ambition and values
In a modern world, the demands of a professional career continue to increase, requiring other areas of life to supplement time, energy and focus. As a result, the personal lives of executives and other successful career achievers have been compromised causing them to seek ways to compensate.
Over the past two and a half decades the dating landscape has changed considerably. Born in the late 90s, dating websites became a new opportunity for singles (and others) to meet. In principle it was effective. Instead of spending time in social scenes, (workspace, gym, bar, etc) where the pool of people represented the full gamut of life stages, the dating website was a place where every person shared the same desire- to find a partner of some description. Any marketer would call this heaven where every contact met the most important characteristic of your target market.
Executive Dating Topics
This concept continued to develop as part of the modern culture at an exponential rate with the advent of mobile dating apps, enabling love seekers to connect through geosocial technology. The pioneer of this new culture in 2009 was the gay platform, Grindr, which targeted men located nearby specifically for sex. As straight platforms, led by Tinder, began to emerge, many who were seeking relationships of any description began to use the apps.
Initially the dating app scene looked promising as you swiped through a list of filtered two-dimensional images as if shopping for a possession and felt the dopamine rush of being matched with a total stranger. Unfortunately however, the hookup stigma has never been able to be shaken and people seeking more have been left unsatisfied. What is worse for the successful career person is that the original promise of finding a partner faster has proven to be a ruse as professionals, corporate executives and successful entrepreneurs have been forced to sacrifice their most precious commodity, time, to no avail.
Enter the modern day matchmaker. Although its an ancient practice, matchmaking has emerged in the 2020’s supported by the long-running American TV series, The Millionaire Matchmaker, as the new alternative for executives who can afford the investment in order to have a professional find potential life-partners with equivalent education, success, social status, financial independence, values and energy levels. Apps have attempted to compete by targeting this affluent group but discerning professionals have found that the digital model can be polished but not effective.
Known as Australia’s Millionaire Matchmaker, Trudy Gilbert, CEO of Elite Introductions, is the go to expert in Australia for matching executives, professionals and successful entrepreneurs.